How a global automaker's Mexico operation cut training investment by 80%

75% of classroom training converted to digital, 5,000+ users trained — on content the company owns outright.

Automotive — century-old global brand7,000+ employees in Mexico4 manufacturing sites + national dealer network

80%

less training investment

75%

of classroom training converted

5,000+

users trained

60+

courses for the dealer network

The challenge

Technical product training for a dealer network spread across all of Mexico depended heavily on classroom sessions — expensive to deliver, slow to update, and hard to scale every time a new model or technical change arrived.

The company needed dealer technicians and staff trained on its products continuously, without the recurring cost of face-to-face logistics.

The solution

The company adopted SHIFT's authoring platform to design its own eLearning courses for the dealer network, focused on technical product training. Courses were built in mobile-compatible formats the company owns outright — so content can be used, reused, and updated at any time without external dependencies.

Implementation

A multi-year eLearning strategy (2011–2014) run by the company's technical training organization, progressively converting the classroom catalog to digital delivery across the entire national dealer network.

The results

−80% investmentReduction versus classroom-based delivery.

75% convertedShare of classroom training transformed into eLearning.

5,000+ usersTrained on the company's technical product content.

60+ coursesFocused on the dealer network across all of Mexico.

Full content ownershipCourses update any time, at no external cost.

Mobile-ready deliveryTraining available on the devices dealers actually use.

In their words

“The platform lets us create courses that work on mobile devices, and we can use and update them at any moment because we own them.”

— Technical Training & Dealer Manager — global automaker, Mexico

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