SHIFT's eLearning Blog

Our blog provides the best practices, tips, and inspiration for corporate training, instructional design, eLearning and mLearning.

To visit the Spanish blog, click here
All Posts

How to Drive Engagement with Emotionally Charged eLearning Courses


You might be thinking deeply about cognition and the acquisition of knowledge when you’re creating an eLearning course, but are you considering the emotions of your learners? The human brain needs to feel emotions or it can’t learn. Check out this research. The learning experience has to engage feelings of inspiration before it can be life-changing, and isn’t that what we’re striving for?

Here are some tips for creating emotionally charged courses:



emotions-elearning

1) Find the one thing your audience loves most

Your first task is to figure out the one thing that your learners will connect with.

Obviously, no one can tell you what that one thing is, but keep in mind that the marketing of the best-loved brands sells a single emotion-- not a bunch of them. You can’t sell “happiness,” because it’s too broad. Appeal instead to a single emotion and sell a specific angle on happiness.

Another thing you need to remember: this is about feelings, not features, concepts and raw facts. (Yes, your content is about that, but you need to take expectations, fears, frustrations, and goals into consideration). A mere concept is an aspect of your content, while a feeling is an internal experience. It’s personal!

2) Craft emotionally driven content 

If you do it right, the content of your course can produce the kind of connection that affects feelings, understanding, cognition, and behavior.

There are three primary rules for creating emotionally driven content:

  1.  Emotional content should capture attention. Use headlines and images strategically.
  2. Emotional content should maintain that interest. Don’t neglect the copy of your course and its role in keeping the learner engaged.
  3. Emotional content should move the learner to take action. Use Calls to Action (CTAs) that are inspiring, powerful, and well-placed. Make sure that the learner knows what they need to do next.

Here are some more helpful tips:

  • Define the emotion you want to trigger: Find the emotion your learners will feel connected with. Maybe it’s relief from feeling frustrated? Maybe they need a feeling of happiness and well-being in the company? Find the pain point, then use that emotion to craft powerful learning content.
  • You should consider inserting yourself into the role of the audience. As a course participant, what would your expectations be? With this in mind, you will be better able to control the narrative, when you resume your role as the designer of the project. 
  • Use the word “you” to make it feel as though you’re having a conversation with them.

  • Describe experiences and sensations, like pleasure and pain.

  • Conduct surveys and polls to discover the personal interests of the people you’re designing a course for. Are they nature-lovers? Gadget geeks? Appeal to their values and what they do outside of work.

Read more: Making The 6 P’s of eLearning Work For Better Courses

3) Inspire Action 

Inspiration is related to a whole host of other positive feelings like elation, joy, excitement, and hope. Marketing campaigns that inspire are powerful because they tap into a dream, goal, or vision that your audience truly cares about. To achieve this in your eLearning courses, understand how your course helps learners reach their dreams, then translate that discovery into images, colors, and great copy.

An idea: Bring in video and get someone trusted and recognized in the company to speak on screen. When making a video, think about the emotions of your images and music as well!

Read more: Why Video is the Best Medium for Inspiring Action

4) Present content as a story 

Setting up your eLearning course as a story will help keep an audience’s interest with the drama inherent in a narrative. This works even if your content is technical or dense.

These are the three parts every story should have:

  • The Beginning. In this part of the story, the audience learns about and agrees on a baseline reality and focuses in on problems they grapple with in real life. Include concise information that most of your learners agree is true.

  • The Middle. This part, generally longer than the Beginning, shows a contrast between what is true now and what could be in the future. These contrasts hold an audience’s attention when they experience a small dilemma and then learn its resolution.

  • The End. The End leaves the audience with a concrete sense of what the future could hold if they are willing to go along with your CTAs. This is the part where you inject inspiration, wonder, and awe. Of course, use the ending to repeat your main points in a concise conclusion.

Read more: Use Stories in eLearning: 6 Tips to Bring Out Your Inner Storyteller



How are you tapping into emotion in your eLearning courses? Let us know in the comments below!

New call-to-action

 

Related Posts

10 Types of Visual Content Proven to Boost Learner Engagement

Humans love visuals. In fact, we are wired to respond more to visuals than to words. That is why we are so hooked on Pinterest and Instagram. This is also the reason why Facebook posts and tweets with images get liked and are retweeted the most. But as an Instructional Designer, what should interest you more is the fact that the human brain can process visuals faster than text. So if you care about creating more engaging eLearning, you MUST include powerful and engaging visuals in your courses. Visuals take away from the burden of reading through tomes of text, navigating language ambiguities, and making sense of jargon and complex sentence structures. Learn the ten most useful tools that you can incorporate into your eLearning courses to get your content to stick and resonate with your audience: 

  • 17 min read
  • Thu, Nov 25, 2021 @ 04:44 PM

Strategies for eLearning Professionals to Maximize Employee Learning Time

In an age where continuous learning is widely becoming a mutual goal for both employers and employees, it is vital for a company to supply learners with a structured eLearning environment. Part of what conveys a stable structure of the learning environment is the ability to optimize the learning time and efficiency. Workers, in general, work hard and are consistently busy people leading busy lives. Taking time to learn something new, either concerning their work or for self-improvement, may also be consuming time where the worker could be actively accomplishing a key task.

  • 14 min read
  • Fri, Nov 19, 2021 @ 11:11 AM

Why and how to measure engagement in your eLearning programs

In the boom of online learning, one of the top priorities for HR and L&D leaders is driving learner engagement. But, what exactly is engagement? And how can you measure it? In this blog post, we'd like to shed some light on these questions. In addition, we will provide you with a list of metrics to consider in terms of student engagement beyond the typical ones (aka course completion rates). Sound interesting? Continue reading.

  • 13 min read
  • Tue, Nov 16, 2021 @ 09:33 AM