You remember how words make you feel, not the words themselves. Maybe that doesn’t sound right to you but think of the first time you met your significant other. Do you remember what you said? What your significant other said? Probably not, but you do likely remember, in detail, how it made you feel. Now, consider what you could do if you could harness the power of that emotion and apply it to helping your eLearning audience remember and connect with facts. Facts may be more consistently accurate, but emotions are what our brains filter our experiences through and what we can recall most readily. Taking your audience’s emotions into consideration is especially helpful when dealing with subject matter that is dry but important. For example, with corporate training, you might need to write up a section on which documents need to be filed for a new employee. Things don’t get much drier than talking about filing papers, but think of the massive headache new employees might have if their tax information isn’t filed and their paycheck is held up because of it. Telling your learners about the human side of what they’re learning and how it affects real people can make the difference between someone remembering long enough to apply the knowledge and someone just remembering for the length of the course.