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Design Thinking is a problem-solution and creative-solution creation method. In the world of design, it is the logical process designers undergo when creating a new product or service. In business, it has represented a disruption from the traditional way of thinking and coming up with new ideas. What sets this method apart and what has made it a corporate must-have is it focuses in understanding the problem and the context first before even thinking about implementing solutions. This method allows for the analysis of all the aspects and users involved. All of this may sound far from groundbreaking but unfortunately, still many companies neglect its user’s real needs in order to make their products or projects more profitable and successful.
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