Understanding the target audience is one of the cardinal rules of effective eLearning development. Knowing your learners helps you to shape your message in a way that's most likely to resonate with them. Also, having a thorough knowledge of your audience before you prepare your course, will help you to choose the appropriate informational material, figure out the most effective instructional strategy, design an audience-sensitive message, select the right media to transmit the message, and create a learning environment where learners feel supported.
Unless you have a phenomenal photographic memory, chances are you struggle to remember things and wonder how you can make information stick better. The answer? PAY ATTENTION! When you pay attention, you are far more likely to retain that information. This also applies to the learners you design eLearning courses for. Effective eLearning course design starts with understanding the science of attention. Neglecting this important step makes the difference between learner’s remembering your content for a few minutes, hours, or a lifetime. Try some of these techniques for getting learners’ attention from the get-go:
Even more than other types of education, eLearning must struggle to attract learners' attention: the Internet is full of distractions, and adult learners are both busier and free to indulge in distractions. Helping students to pay attention is a primary concern of training professionals, so here are some optimal methods to win the attention game.
10 Seconds. About the time it takes to check your phone “real quick” is all the time you have to make a first impression. This goes for your eLearning course too. People who view your course may be looking to learn, but before they ever read any info you’ve written, they will judge it… and judge it quickly. Not only are first impressions fast in general but also with the ever-growing amount of information thrown at us online, you need make your impression fast and make it count.
You may pack your courses with tons of relevant content and awesome visuals, but if they don’t make a dent in the learner’s mind, they have failed in their purpose. It's time to STOP spending long hours working on courses that learners forget the moment they complete the course. You pour much love and sweat into the course creation. Your courses need to acknowledge the habits and tendencies of how people learn, so the experience becomes relevant, lasting and useful to the learner.
It’s happened to all of us: we’re presented with information and yet we forget it. Why does it happen? One of the most common reasons is because our attention is elsewhere. It’s similar to what happens when a student is attending a face-to-face session, yet is simultaneously spending time on their smartphone. While they may be physically present in the class, their divided attention leads to a failure to retain most, if not all, of the information taught. Another reason we don’t encode information is because we don’t see it as relevant. If you’re training employees and they don’t see content directly related to their job or their career growth, they’re likely to lose focus and fail to embed the information in their memory. The third most commonly cited reason we don’t manage to remember information is because our brains feel like they’re being bombarded with too much information at once. Your brain has only a certain threshold of information it can process. If you inundate the brain with huge amounts of data, it will selectively decipher what to retain and what to let go. Read in more detail: These Are The Reasons Why Learners Forget Your Training
Tom sits down to do his sales training online. He has been asked to complete three lessons each week adding up to 30 minutes of online training. Tom is dreading it, but he is delightfully surprised at how quickly he can navigate the page and how well the content has been paired with the graphics and features. He gets through 4.5 of the lessons and leaves the 5th lesson bookmarked for the next chance he gets. Mary has been trying to find the lesson that the Fraud Department has assigned her. She has barely gotten passed lesson one in the time she had expected to complete at least 3. Her screen has frozen a few times on the graphics, she has had to re-read some of the text-heavy slides, and isn’t sure if the lesson she is on is going to help her with the issues she is meant to address. Which of the two people mentioned above had a better userexperience with their eLearning course? Who is going to continue with their eLearning course?
If you are a trainer, an HR manager, or an online course designer, you know it is now time to design and develop courses for mobile users. With high-end smartphones that stream at 4K speeds, increased battery life, and bigger screen sizes, you can expect mobile devices to eclipse desktop or laptop computer as the preferred medium to consume virtual content. Google Insights reported that on average, people use 2.5 connected devices per adult, and “mobile is now central to almost all kinds of internet activity.” You should create eLearning courses keeping in mind that your learners will take them on all kinds of devices, from the desktop computer with its chunky monitor to the mobile device with its palm-sized screen. Get ready to deliver. In this post, we will tell you how reading on the mobile screen feels different than reading from a larger laptop computer screen. We will also provide tons of tips to help you create a distraction-free mobile viewing experience that aids learning.