Laundry detergent ads often feature buzz words like ultra, plus and 2X without any indication of what these words actually mean or how they make the detergent any better. In eLearning, we have our own buzz words-- interactive. We talk about this word often but how many courses actually offer true interactive experiences.
Certainly, most of us have once attended a long and boring training session (virtual or face-to-face), where the students are merely passive observers and are given little or no opportunities to participate. The truth is, this type of instruction hardly makes an impact on the audience. For effective learning and retention you need interaction. This is what makes the experience more worthwhile and valuable for the learner.