SHIFT's eLearning Blog

Our blog provides the best practices, tips, and inspiration for corporate training, instructional design, eLearning and mLearning.

The Psychology of Color: How Do Colors Influence Learning?

“Colors aren’t important.” Oh yeah - then how do you explain traffic lights, warning signs, and rainbows? Color is important, and it’s time we pay attention to color in eLearning too. Learning is a difficult field to understand, and there’s so much research out there discussing these issues that it’s hard to know where to begin. What’s pretty obvious though is that color plays a key role in creating an environment that fosters learning. So let’s talk about color – What colors help learning? What colors might be annoying or distracting to online learners? And how can we mitigate that risk? That’s what we’ll be delving into here.

  • 10 min read
  • Thu, Mar 07, 2019 @ 12:42 PM

Color Psychology: Use Cool Colors to Set Just the Right Mood for Learning

It's no secret that colors have an enormous influence over our perceptions of daily life—consciously and subconsciously. For example, warm tones stimulate and energize our senses, while cool hues bring in freshness and calmness.  This means that we as eLearning designers need to make sure we understand what it takes to make good color choices. A little color psychology may be the secret sauce to produce soothing and productive moods in your learners.  In this post, we will briefly discuss how you can use cool colors to your advantage when designing your eLearning courses.

Color Psychology: Use Warm Hues to Energize Your eLearning

You might have often noticed how a pop of color can instantly uplift your mood. But have you ever spared a thought about how it can change the course that you are currently designing? If you are not aware yet, the color that you use in your courses can have a tremendous impact on the mood of the learner and how they ultimately absorb the information. Now you may ask how colors can impact an eLearning course. Well, 70 percent of the information that people capture in their minds is through visual clues. And this is primarily the reason why colors can have a deep impact on your learners.  There are several ways in which colors can change the entire outcome of your course. Certain colors reduce the stress level while others challenge your grey cells through visual stimulation or pattern seeking. Visual stimulation encourages visual thinking and reduces impassiveness. Give a thoughtful consideration before choosing a color palette for your course. When colors are chosen correctly, you can influence how learners decipher what they see. 

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