SHIFT's eLearning Blog

Our blog provides the best practices, tips, and inspiration for corporate training, instructional design, eLearning and mLearning.

To visit the Spanish blog, click here
All Posts

Color Psychology: Use Cool Colors to Set Just the Right Mood for Learning


It's no secret that colors have an enormous influence over our perceptions of daily life—consciously and subconsciously. For example, warm tones stimulate and energize our senses, while cool hues bring in freshness and calmness. 

This means that we as eLearning designers need to make sure we understand what it takes to make good color choices. A little color psychology may be the secret sauce to produce soothing and productive moods in your learners. 

In this post, we will briefly discuss how you can use cool colors to your advantage when designing your eLearning courses.

TWEET_2


Cool Colors

The range of cool colors is varied – green to yellow and violet. The coolest of all is blue. They are more subdued in their appearance; hence they belong to this family. These shades mostly remind us of nature, water, space, and sky. They are usually used against the sharped hues to provide a trustworthy, professional and harmonious combination. Among other things: 

  • The cool color palette has far-fetched applications. These colors are easy to look at and put the mind at ease, which helps while learning or grasping any new subject.
  • They help in creating a crisper design that leads to a calmer and positive feeling among the learners.
  • When designing eLearning, preferably use cool colors in the background and use warmer colors on elements you want to emphasize on the screen.  

How to use cool colors in eLearning?

Lets take a closer look at how cool colors can influence your learner's mood:

B5_Here-s-How-to-Give-a-Cool-and-Relaxed

 

1. Blue

This color stands for simplicity, clarity, and efficiency. It promotes safety and calmness. The darker shades of blue reflect openness while the lighter hues aid concentration and promote reliability. The shade of blue is said to be beneficial for both the body and mind and epitomizes honesty and virtuousness. Research also proves it has the ability to encourage us to think outside the box and be creative.

While creating eLearning courses, it would be good to use this color when you:

  • Want a course to seem calm and logical (but be careful, using too much of it can create a cold feeling). 
  • Need to calm the mood of your learner while explaining a complicated subject.
  • Are conveying overwhelming yet dry information.
  • Need to create a soothing interface to help the learner not to get distracted.
  • Suggesting precision when speaking of high-end products.

Recommended color combinations:

When blue is used together with warmer shades like yellow or orange, it helps in creating a high impact on the learners with its vibrancy and cheerfulness.

2. Purple

This color promotes romance, luxury and mystery. Purple is the combination of energy (from the red color) and stability (of blue). It is most often associated with dignity, wisdom, creativity, imagination and magic. The stronger shades are most often associated with romance and spring while the darker ones with mysteriousness and luxury. 

Experts in the topic suggest that purple color is best suited for soft-skill courses. However, it would also be good to use the shade of purple when you want to:

  • Stimulate and promote problem solving, intuition, creative ability.
  • Enhance the imaginative ability of your learners.
  • Convey luxury or the finest quality.
  • Make your course look mysterious or want your learners to solve any mystery and discover the information for themselves.
  • Evoke feelings of spirituality and observation.
  • When creating course for women, light purple is a good choice.

Recommended color combinations:

Purple can be easily paired with other hues to emphasize a particular mindset or mood. For instance, you can pair it with blue to make the eLearning course look more calming and red to make it look more stimulating. Also try blending it with natural colors like delicate greens.

3. Green

Green is the most restful color for the human eye. This color epitomizes growth, tranquility, and freshness. Since it is the color of earth as well as growth, it conveys feelings of positivity and calmness. For most eLearning courses that cater to the “Environment” subject, this is the most preferred color for the fact that it is easier on the eyes and relaxes our muscles and simultaneously, deepens breathing.

Green is also particularly suited for courses related to health, well-being, fitness, mind and body, finance, safety, and also corporates that mostly focus on revenue and prosperity. Recent studies have also pointed out that this shade promotes and boosts your reading ability. 

While creating eLearning courses, it would be good to use green when you want to:

  • Strike a perfect balance and harmony in your design.
  • Bring out the benefits or advantages of selected products or features.
  • Reflect feelings of freshness and honesty.
  • Darker shades of green are commonly associated with finance and safety, so it’s a good color to use for courses on those topics. 
  • If your content is one that makes employees anxious, adding a shade of green can help your learners feel more relaxed. Using green promotes a sense of relaxation in their daily routine, inviting learners to take the course.

Recommended color combinations:

  • Green and yellow is believed to be a combination of happiness and vivacity.
  • The combination of red and green, however, clashes and is very hard for the learners to make anything on the screen.
  • Check out these green color palette ideas.


CONCLUSION:

To sum it up, the idea is to use a combination of warm and cool colors. In order to strike a fine balance and maintain the coolness, however, you need to use a greater percentage (80%) of greens, blues, violets, and approximately 20 percent of warm colors including yellows, oranges, and reds.

How are you incorporating warm and cool colors into your eLearning courses? 

engaging eLearning courses


 

Karla Gutierrez
Karla Gutierrez
Karla is an Inbound Marketer @Aura Interactiva, the developers of SHIFT. ES:Karla is an Inbound Marketer @Aura Interactiva, the developers of SHIFT.

Related Posts

Redefining Your L&D Strategy In Disruptive Times: Enter Self-Directed Learning

Lifelong learning is now more important than ever. Technology has brought about many changes in the world of work, and those who don’t adapt will be left behind. This creates a problem for many business owners.  The Future of Jobs 2020 Report by The World Economic Forum revealed: Skills gaps continue to be high as in-demand skills across jobs change in the next five years. The top skills and skill groups that employers see as rising in prominence in the lead up to 2025 include critical thinking and analysis as well as problem-solving, and skills in self-management such as active learning and flexibility. On average, companies estimate that around 40% of workers will require reskilling of six months or less and 94% of business leaders report that they expect employees to pick up new skills on the job, a sharp uptake from 65% in 2018. A significant expansion of remote work is expected in the next few years— employers see the potential to move 44% of their workforce to operate remotely. Since the pandemic started, online learning is on the rise. There has been a four-fold increase in the numbers of individuals seeking out opportunities for learning online through their own initiative, a five-fold increase in employer provision of online learning opportunities to their workers, and a nine-fold enrolment increase for learners accessing online learning through government programs. 50% of employers will speed up the automation of tasks, while over 80% are set to expand the digitization of their work processes. In other words, jobs will disappear, and new jobs will surge. Specifically, they predict around 85 million roles are set to be displaced by automation and 97 million new jobs will emerge by 2025. All these shifts happening so fast require employees to take greater control over their learning journey and at the same time, require employers to act fast to ensure learners have the right information at the right moment.  A lifelong learning approach cannot be forced. That's why there's a huge opportunity for leaders in companies to focus their L&D efforts on empowering employees to embrace lifelong learning and promoting self-directed learning. In the end, not only companies are the ones that will receive benefits for this... lifelong, self-directed employees are the ones who will thrive in a rapidly changing world. Prioritizing self-directed learning is key to developing an adaptive and flexible workforce that is prepared to navigate the uncertain times and the "jobs of tomorrow." 

  • 12 min read
  • Fri, Dec 03, 2021 @ 09:13 AM

10 Types of Visual Content Proven to Boost Learner Engagement

Humans love visuals. In fact, we are wired to respond more to visuals than to words. That is why we are so hooked on Pinterest and Instagram. This is also the reason why Facebook posts and tweets with images get liked and are retweeted the most. But as an Instructional Designer, what should interest you more is the fact that the human brain can process visuals faster than text. So if you care about creating more engaging eLearning, you MUST include powerful and engaging visuals in your courses. Visuals take away from the burden of reading through tomes of text, navigating language ambiguities, and making sense of jargon and complex sentence structures. Learn the ten most useful tools that you can incorporate into your eLearning courses to get your content to stick and resonate with your audience: 

  • 17 min read
  • Thu, Nov 25, 2021 @ 04:44 PM

Strategies for eLearning Professionals to Maximize Employee Learning Time

In an age where continuous learning is widely becoming a mutual goal for both employers and employees, it is vital for a company to supply learners with a structured eLearning environment. Part of what conveys a stable structure of the learning environment is the ability to optimize the learning time and efficiency. Workers, in general, work hard and are consistently busy people leading busy lives. Taking time to learn something new, either concerning their work or for self-improvement, may also be consuming time where the worker could be actively accomplishing a key task.

  • 14 min read
  • Fri, Nov 19, 2021 @ 11:11 AM