SHIFT's eLearning Blog

Our blog provides the best practices, tips, and inspiration for corporate training, instructional design, eLearning and mLearning.

To visit the Spanish blog, click here
    All Posts

    Want Your eLearning Courses to Deliver Results? Avoid These Mistakes


    Perhaps you’ve been here: Amidst pressure from colleagues or employees, or after reading an online article about training trends, you took the plunge. You started an eLearning program at your organization — and then watched with dismay as it fell short of your goals.

    What went wrong? Chances are your program fell into at least a few of these five common mistakes:

    0 (3)

    1) You didn't clearly define your business goals and success metrics 

    It’s not enough to just blindly set up an eLearning program and hope it succeeds. Instead, you and your entire leadership team need to clearly outline the business goals you want to accomplish through the program. Take it a step further and document the results you expect to achieve, in quantifiable metrics if possible (e.g. 80% employee participation within the first 120 days).

    What does success mean for you? Enrolling hundreds of active participants is great if increased enrollment is your key metric — but it may be irrelevant to your sales numbers. Take the time to analyze and document your business objectives, as well as the cost of running the program, and then make sure the course is set up to achieve desired results.

    This is the best way to ensure your program gets off on the right foot and is aiming at clear, attainable goals. For further ideas, follow the guide below to design an eLearning program that will achieve your business goals.

    Also ReadHow to Design eLearning That Meets Business Goals

    2) You think you can transfer training content online, add interactivity, and boom... magic! 

    Don’t fall into the trap of thinking, “I already have a successful classroom training program. I just need to transfer this online, and I’m all set.”

    What may work great in traditional classroom settings may ultimately fail in eLearning environments. A lecturer can stop and talk through a PowerPoint presentation to an in-person audience — but online or on mobile devices, this content will likely lose the audience quickly.

    Instead of simply transferring content, consider how you will instead transform it to best serve the needs of your users.

    Also Read: 

    2) You haven't set up a successful learning culture 

    There are a few ways to make sure your eLearning program has an environment it can flourish in.

    First, it’s crucial to have defined support from your leadership team. An executive sponsor who believes and invests in the program can make a world of difference. All stakeholders who have a role in the program succeeding need to be on board with the business goals and roll-out plan.

    Next, you need to have a communication strategy. It’d be great if you published the course and saw 100% participation a week later — but that simply doesn’t happen. You’ll need to create company awareness and speak to employees and their managers about the value the course will offer. Create a timeline with milestones of when and how you plan to reach out to all important facets of your organization.

    Make sure you allow space for employees to be able to learn, practice, and apply their skills, and receive mentorship and support. If you roll out an eLearning program that motivates employees, but then don’t back it up by allowing them the opportunity to implement what they learned, then why introduce the course in the first place?

    Read: The Google Way of Building A Strong Learning Culture

    3) You don't bother to understand your employees' training needs well enough 

    You could be using technology in the right ways, featuring killer and aesthetically pleasing courses, and even having the support of your organization.

    But if you’re serving the wrong content to your employees — and missing what they actually need and want — then your program will fail.

    It’s not uncommon for employees to leave training programs using descriptors like “a waste of time” or “not relevant to my needs.” They’re not commenting necessarily on the quality of your program — but on how it fails to impact them and their career goals.

    Take the time to learn what content your employees need, and how to best serve them that content. A successful eLearning program requires employee input and participation. Analyze your employees’ goals, along with the skills you think they still need to achieve in order to be successful — and tailor your program to accomplish those specific objectives.

    Read this guide to positively influence an eLearning course reputation.

    Also read: DON'T Skip the Training Needs Analysis! Here's Why.

    4) You assume that once the course is launched, it's over 

    Once the course is launched, the work is done, right? Wrong!

    A successful eLearning program begins months before course creation — with careful planning on how to best serve your users and achieve your business objectives. Launching a course without this proper planning is more likely than not to end in poor student performance and a bad reputation for your organization.

    Once the course is launched, though, you should also carefully monitor student performance — tracking against those business goals you established — and developing ways to continue growing your program.

    Most courses last about a half-hour, and it’s unlikely that even your most hard-working employees will be watching it multiple times a week — at work, home, or out on the go. That’s why you can’t rely on event-based training. Over time, without constant repetition and reinforcement, the effects of the training program will fade.

    Instead, come up with a plan on how to continually expand and enhance your eLearning program to meet the needs of both your employees and your organization.

    Also Read: Here's How To Promote Your New eLearning Program Internally


    Not all eLearning programs need to fail. Take the time to assess your program and where it’s falling short — so that you can begin today and create successful ones.

    visual design crash course

     

    Related Posts

    The eLearning Course Creation Guide: What NOT to Do

    Are you planning to create an eLearning course but don't know where to start? While there are many resources out there that tell you what to do, it's just as important to know what NOT to do. In this comprehensive guide, we'll walk you through the common mistakes to avoid when creating your eLearning course. From overwhelming your learners with too much information to neglecting to test your course before launching it, we've got you covered. So let's dive in and ensure your eLearning course is a success!

    Why and How to Measure Engagement in Your eLearning Programs

    With the increasing popularity of remote work and the need for digital learning solutions, eLearning has become a critical part of HR and L&D programs. However, creating engaging eLearning experiences can be challenging, and it's essential to measure its effectiveness. Measuring engagement is crucial for HR and L&D leaders because it provides valuable insights into the success of their training efforts. Engaged learners are more likely to retain information and apply it to their work, resulting in better job performance and higher productivity. Moreover, measuring engagement helps identify areas that require improvement, such as course content or delivery methods. In this blog post, we'll explore why and how to measure engagement in your eLearning programs. We'll discuss the benefits of engagement measurement, the different types of engagement metrics, and how to use them to improve your eLearning programs. 

    5 Golden Rules to Follow for Successful e-Learning Programs

    eLearning is the ideal training solution for your company...if implemented correctly. Employees love it for the flexibility it offers, while organizations like that it is cost-effective, customizable, and scalable. However, many companies try it and fail. Why? Frequently, it is because they did not do enough audience needs analysis or did not create a strategic plan before implementing the program. It can also be because they did not define their objectives or never talked to the workers before demanding they train online. If you are considering launching your first eLearning course (or the next one), there are five golden rules you must know if you want to succeed.