SHIFT's eLearning Blog

Our blog provides the best practices, tips, and inspiration for corporate training, instructional design, eLearning and mLearning.

Before You Add One More Image to Your eLearning Course, Read This!

Bad Stock Photos Make for Bad eLearning How often have you gone to a website, looked at the photos, and said “Oh yeah, there are the happy clapping people, and there’s the arrow going into the target, and there’s the thermometer showing sales figures, and… yawn.” Probably more times than you could count. Does that really make you want to read the content? Does it do anything to enhance the information that’s there? Of course it doesn’t. And the same things that are beyond boring and beyond overdone on various websites are going to be equally as un-engaging if you use them on your eLearning course. The dilemma with stock photos is that cheesy-to-the-maximum, cliché, exaggerated, awkward and fake photos do not connect with an audience of learners. You have to make images speak to your learners. Images need to say the 1,000 words you actually want them to. The ideal case is that you take your own photos, but we know that not everyone has the budget, time or available resources, so if you must use stock photography, make sure it’s relevant, not hideously overused and think creatively about choosing and editing them in unique ways.

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