In the world of corporate eLearning, longevity alone is an achievement. But sustaining a track record of innovation across nearly two decades — earning recognition from one of the industry’s most respected bodies year after year — tells a different story altogether. For SHIFT eLearning, the Brandon Hall Group Excellence Awards have become milestones in a journey that mirrors the evolution of the eLearning industry itself. From 2009 to 2025, SHIFT has earned 20 Brandon Hall Excellence Awards, spanning categories that range from rapid content authoring and mobile learning to gamification, artificial intelligence, and generative AI. Each award reflects not just a product achievement, but a strategic response to the changing needs of corporate learning professionals worldwide.

For years, instructional designers have leaned on color psychology as one of the most reliable levers to make eLearning stick. Blue for focus. Green for retention. Red for urgency. We built entire style guides around it — and the data backed us up. Visuals consistently outperformed text-only courses in engagement, recall, and completion.

AI & Corporate Training

Are you struggling to keep your team's training up-to-speed with the pace of today's business demands? You're not alone. As job requirements shift and evolve at lightning speed, traditional training methods often fall short. That's where Just in Time Learning (JIT) comes into play—a strategy that delivers exactly what your team needs, right when they need it.

Have you ever noticed that despite spending a lot on training programs, you're not seeing the expected improvements in workplace performance? This is a common frustration in the world of corporate learning and development. We invest in these training programs aiming to boost skills and productivity, but too often, the new knowledge and skills don't translate into better performance on the job.

In the realm of eLearning, there's a crucial truth that often gets overlooked: Learning that doesn't align with business needs rarely delivers real value. The cornerstone of creating learning experiences that drive business performance is an upfront investment in understanding three key elements: the learner, the specific business need, and the problem that needs solving. This article is here to guide you through three practical tips to achieve just that.

As the go-to person for training in your company, you're in quite an interesting spot right now. It's 2024, and the whole game of workplace learning is changing fast – it's all about new trends and shifting what people need and want. Your job isn't just about rolling out those e-learning courses anymore. It's more about crafting learning experiences that really change the game for your team. We're talking about the kind of learning that sticks, makes a difference, and gets people fired up about what they do.

In today's fast-paced world, where artificial intelligence and cutting-edge technologies are revolutionizing how we learn and train, it's easy to think we can cut corners. Have you ever encountered clients or team members who are all too ready to skip the training needs analysis when developing an eLearning course? They're pretty confident they've decoded their employees' needs through technology and insights. "Why bother with the basics when we have advanced tools at our disposal?" they argue. But here's a reality check: Even in an age where AI seems to have answers to everything, certain foundational steps can't be sidestepped. Neglecting the training needs analysis is akin to constructing a skyscraper on a fragile foundation. It might seem faster, but it's fraught with risks.