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Our blog provides the best practices, tips, and inspiration for corporate training, instructional design, eLearning and mLearning.

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    SHIFT Wins Brandon Hall's Gold Award for Best Advance in AI for Business Impact

    SHIFT AI, a groundbreaking platform powered by an advanced suite of AI tools, has reached a new milestone on its path of innovation.

    We are delighted to announce that SHIFT AI has been honored with the prestigious Brandon Hall Group Gold Award for Best Advance in AI for Business Impact. This remarkable achievement marks our 11th award since 2009.

    Recognizing Excellence in the Future of Work

    The Brandon Hall Group awards program is renowned for acknowledging best practices across various categories, encompassing Learning and Development, Talent Management, Leadership Development, Talent Acquisition, Human Resources, Sales Performance, Diversity, Equity and inclusion, and the Future of Work. Our latest accolade falls under the esteemed Future of Work category.

    Randolf Kissling, SHIFT's CEO, emphasized the significance of this recognition, stating, "This award serves as a testament to the profound and lasting business impact we have consistently delivered to companies across industries through our powerful AI capabilities and flexibility.”

    Empowering Learning and Development with AI

    At SHIFT, our unwavering commitment to innovation has led us to harness the potential of generative AI.

    SHIFT AI empowers organizations to effortlessly create and publish captivating, interactive courses with its advanced AI-powered features:

    • Tailored Visuals with AI-Powered Image Suggestions: Simplify the search for relevant images for your courses.

    • Multilingual Learning with Intelligent Subtitling:  Seamless video subtitling in over 55 languages.

    • Efficient Content Translation: Rapid translation of content into multiple languages, eliminating the need for extensive manual efforts.

    • Authentic Neural Voices: More than 29 neural voices in various languages, providing lifelike narrations.

    • Automated Animation Creation with APEX: Transform audio or video content into engaging animations with ease.

    • Dynamic 360-Degree Learning Experiences: Create realistic simulations and immersive environments without programming.

    • Real-Time Feedback for Open Questions: Provide learners with a comprehensive analysis of their responses.

    • Innovative Content Creation Engine Meteora:  Create complete eLearning courses or informational content effortlessly by answering a few key questions.

    This versatility equips professionals in Learning and Development at all levels to effectively address a wide range of challenges, ultimately enhancing recruitment, boosting employee engagement, and improving knowledge retention.

    Transforming Learning and Content Creation

    Traditionally, content creation that took weeks and required multiple team members can now be achieved in a matter of hours. This newfound efficiency translates into cost savings and improved ROI for organizations.

    Kissling further remarked, “It's an exciting moment for us at SHIFT. This award underscores our mission to empower organizations with cutting-edge AI tools, making learning and content creation more accessible and efficient. We're rewriting the rules of what's possible in the world of eLearning and content creation.”

    The award entries underwent rigorous evaluation by a panel of seasoned industry veterans, independent experts, Brandon Hall Group analysts, and executives, based on criteria including need fit, program design, functionality, innovation, and overall measurable benefits.

    SHIFT AI is proud to lead the way in harnessing the power of AI for transformative learning and content creation. Stay tuned for more exciting developments as we continue our journey of innovation. 


    About SHIFT

    SHIFT is a learning ecosystem that leverages AI-powered tools to provide ease and efficiency in creating interactive and impactful content. It helps companies in addressing critical business needs related to Recruitment and Retention, Training and Development, and Employee Engagement. 

    Leading enterprises, spanning from Fortune 500 giants to small businesses, collaborate with SHIFT to expedite crucial training initiatives, captivate teams with immersive experiences, and rapidly convert learning into measurable impact.


    About Brandon Hall Group™

    Brandon Hall Group operates the largest and longest-running awards program in Human Capital Management. As an independent HCM research and analyst firm they conduct studies in Learning and Development, Talent Management, Leadership Development, Diversity, Equity & Inclusion, Talent Acquisition and HR/Workforce Management. These benchmark studies help organizations by providing strategic insights for executives and practitioners responsible for growth and business results. 

    Coupling the research studies with the best practices from the awards, Brandon Hall Group has helped more than 10,000 clients globally and more than 28 years of delivering world-class research and advisory. 

    To learn more, visit:


    Media Contact: 

    Silvia Rojas

    Head of Product at SHIFT 

    shift ai



    Diana Cohen
    Diana Cohen
    Education Writer | eLearning Expert | EdTech Blogger. Creativa, apasionada por mi labor, disruptiva y dinámica para transformar el mundo de la formación empresarial.

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