SHIFT's eLearning Blog

Our blog provides the best practices, tips, and inspiration for corporate training, instructional design, eLearning and mLearning.

To visit the Spanish blog, click here

    Use Power Words to Grab Your Learner's Attention

    Why do you think film makers employ scriptwriters to write dialogs? Why can't anybody write an ad copy? Why do writers spend hours polishing the language of their texts? Why do our political leaders and heads of nations depend on speechwriters to write what they want to say to their followers? That's because words matter! Words are powerful tools that can stir emotions and rouse crowds to action. A cheery "hello" breaks the ice. A heartfelt "how are you" is the start of many lasting relationships. A sincere "sorry" mends broken hearts. And think of all the great political speeches delivered throughout the centuries. Those words have led entire nations to war and ushered in social revolutions. Words are so powerful that they can change the way the brain perceives to make us act and feel.

      Related Posts

      Best Practices for Measuring the Impact of Online Training at The Workplace

      Are you truly maximizing the potential of your online training programs? As training leaders, you know it's tough to show how effective your learning initiatives are. Often, it's hard to see the real impact these programs have.

      Golden Rules for Using AI to Supercharge E-Learning Content Development

      Artificial Intelligence (AI) is reshaping the landscape of e-learning course development.

      The Ultimate Guide to Creating Effective Microlearning

      Microlearning is not just a fleeting trend—it's rapidly evolving into a cornerstone of online training strategies.