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SHIFT Wins Gold and Bronze Brandon Hall Learning Technology Awards

 eLearning awarddescribe the imageMay 6, 2010, Toronto: SHIFT, developed by Aura Interactiva and distributed by MindMuze, both leaders in innovative learning, won two coveted Brandon Hall awards for technology excellence. A Gold Award was received in the Rich Media category and a Bronze Award was received in the Rapid Development category.

SHIFT's win was announced on Thursday, April 29. The winners are listed at Brandon Hall's website.

"We are very enthusiastic about the win because it recognizes the power and uniqueness of the SHIFT tool. I think this technology will be truly disruptive for Instructional Designers and corporate budget holders everywhere", said Rick Beaudry, Co-CEO of MindMuze.

SHIFT is a completely new approach to eLearning. It is a rapid eLearning tool, a workflow management tool and a collaboration tool.  SHIFT is offered in a software-as-service (SaaS) model, so instructional designers can collaborate with others, no matter where they are. All processes are managed within the tool, including managing graphics, interactive elements and even requesting quotes from external third party partners. SHIFT's database driven architecture also makes localization and subsequent changes simple. All this, combined with MindMuze's best of breed mentoring and training, makes SHIFT the best choice for Learning Professionals.

"SHIFT is truly revolutionizing how eLearning is built", said Randolf Kissling, CEO of Aura Interactiva. "From the early days we could see that the industry needed a tool like this and now it is getting the recognition it deserves".

The Brandon Hall Excellence in Learning Technology Awards are presented by Brandon Hall Research, one of the leading research firms in training and development. The Learning Technology Awards program showcases innovations in the products in the marketplace for creating and managing learning, talent, and performance.

"These outstanding tools and systems propel the learning profession forward", said Brandon Hall, Ph.D., chairman of the Awards program. "These innovative products let customers make learning faster, better, and easier".

The entries were evaluated by independent judges around the world.


SHIFT is disruptive.  It s the result of international cooperation between Costa Rica, the United States and Canada. It all started with highly successful Costa Rica-based eLearning developers Aura Interactiva. They had created an eLearning tool to help them more efficiently create courses for their high volume global clients. In 2009, Aura Interactiva formed a North American distribution partnership with MindMuze, one of the most innovative eLearning companies in the world. MindMuze used its own unique training processes developed with its sister company, B Virtual to create the best of breed mentoring and training for SHIFT users. Learn more about SHIFT at

About Brandon Hall Research

Brandon Hall, Ph.D. is the CEO of Brandon Hall Research and author of the ground-breaking "Web-Based Training Cookbook". Since 1992, Brandon Hall Research ( has been providing independent research reports and expert advice on using technology in learning. Brandon Hall Research conducts Awards programs each year to recognize the best in innovative learning.

Karla Gutierrez

Karla is an Inbound Marketer @Aura Interactiva, the developers of SHIFT. ES:Karla is an Inbound Marketer @Aura Interactiva, the developers of SHIFT.

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