SHIFT's eLearning Blog

Our blog provides the best practices, tips, and inspiration for corporate training, instructional design, eLearning and mLearning.

To visit the Spanish blog, click here
    All Posts

    SHIFT Wins Gold at 2025 Brandon Hall Awards for AI Innovation with Real Business Impact

    SHIFT has been awarded Gold in the 2025 Brandon Hall Group Excellence in Technology Awards™, in the category Best Advance in AI for Business Impact, for its AI authoring platform, SHIFT Meteora.

    Why SHIFT Meteora Was Recognized

    Meteora was built around a simple problem many organizations face: they are under pressure to keep people up to speed in a world where business models, competition, regulations, and risks change faster than traditional training can keep up. The challenge is not only time, people, or budget, but how quickly critical knowledge becomes outdated.

    Instead of adding yet another content tool, Meteora acts as an AI-powered authoring “engine room” for the entire learning operation, bringing together leading AI engines and capabilities into a single integrated platform. Teams use it to:

    • Shorten development cycles so new or updated training can go live in days instead of weeks.
    • Keep critical procedures, safety protocols, and compliance training aligned with current operations.
    • Reduce duplication and rework by reusing and adapting core learning assets across business units and countries.
    • Support global operations with consistent, localized learning experiences for distributed workforces.

    The result is not just faster production, but a more manageable way for organizations to keep critical training aligned with the reality of the business.

    Beyond the core authoring engine, Meteora connects with the broader SHIFT platform of fully integrated multimedia storytelling, role‑playing social simulations, and an enterprise-grade LMS. Together, they help organizations move from isolated courses to coherent learning experiences across the employee lifecycle.

    “We didn’t set out to build ‘another AI product,’” said Randolf Kissling, CEO of SHIFT. “Our clients are facing constant disruption—new markets, new risks, new expectations—and in that context AI becomes one of the most powerful allies humans can have. With Meteora, we use AI to make people radically more productive with knowledge: capturing what the business knows, keeping it current, and putting it in the hands of the right person at the right moment.”

     

     

    About the Brandon Hall Group Excellence in Technology Awards™

    Entries were evaluated by a panel of independent senior industry experts, Brandon Hall Group analysts, and executives based on criteria including need, design, functionality, innovation, and measurable benefits.

    Winners will be honored at the Brandon Hall Group HCM Excellence Conference, February 9–12, 2026, at the Hilton West Palm Beach, Florida, where select organizations will also present their practices in breakout sessions.

    “The Excellence in Technology Awards celebrate innovations that actually move the needle in learning, talent, and human capital management,” said Rachel Cooke, Brandon Hall Group Chief Operating Officer. “This year’s winners show how technology can improve performance and help organizations better support their people.”

     

    About SHIFT

    SHIFT is a learning technology company that helps organizations create, deliver, and manage digital training at scale. For more than 28 years, SHIFT has combined instructional design expertise with technology to improve how companies train and develop their people.

    SHIFT’s platform includes:

    • An AI-powered authoring platform (Meteora)
    • Storytelling and simulation tools for realistic practice
    • An enterprise-grade learning platform
    • Analytics that connect training activity to business performance

    SHIFT supports millions of learners in more than forty countries, working with organizations ranging from multinational corporations and government institutions to mid-sized companies. Its mission is to make learning easier to produce, more relevant to work, and more impactful for both organizations and employees.

    For more information visit: www.shiftelearning.com

     

     

    About Brandon Hall Group™

    Brandon Hall Group™ is the home of the HCM Excellence Awards®, long recognized as one of the most respected honors in Human Capital Management. For over 30 years, the awards have recognized organizations for achievements across Learning and Development, Talent Management, Leadership Development, DE&I, Human Resources, Sales Performance, and Technology.

    The full list of winners is available at: https://excellenceawards.brandonhall.com/winners/

     

    Related Posts

    The Ultimate Game Level: Why Adaptive Learning Software Beats a Static Leaderboard

    Let’s rip the band-aid off: Leaderboards are the "participation trophies" of corporate training. Sure, they work for the top 5% of your hyper-competitive salespeople. But for the other 95% of your workforce? A leaderboard isn't motivating. It’s a public reminder that they are "losing." Once an employee realizes they can’t crack the Top 10, they check out. Game over. If you want to create a true addiction to learning, the kind that keeps gamers glued to screens for hours, you don’t need a scoreboard. You need Flow. Video games are addictive because they adapt to the player. Level 1 is easy. Level 50 is brutal. If the game stayed at "Level 1" difficulty forever, you’d get bored and quit. If it started at "Level 50," you’d get frustrated and quit. This is where traditional eLearning fails, and where adaptive learning software changes the game entirely.

    How the Hook Model Turns Gamification into High-Performance Habits

    We all know the feeling: You open an app "just for a second," and suddenly 20 minutes have passed. You were engaged, focused, and maybe even enjoying yourself. Now, imagine if your employees felt that way about your corporate gamification strategy. For too long, L&D has treated gamification as a visual layer, slapping a leaderboard on a PDF and calling it a day. But true gamification isn’t about points; it’s about psychology. It’s about creating a "Learning Loop" that feels natural, rewarding, and yes, habit-forming. To move beyond superficial badges, we need to look at the engine behind the world’s most engaging apps: Nir Eyal’s Hook Model. Here is how you can use this 4-step framework to build a gamification strategy that drives real performance.

    Why Badges Don't Work: The Psychology of Addictive Corporate Training

    Let’s be honest: Your top sales executive doesn’t care about a digital "Gold Star" for finishing a compliance video. They don’t want a "Subject Matter Ninja" badge for clicking Next fifty times. If your corporate gamification strategy relies entirely on leaderboards and stickers, you aren't gamifying learning—you’re patronizing your workforce. For years, the L&D industry has confused "gamification" with "decoration." We took boring, static slides and plastered points on top of them, expecting engagement numbers to skyrocket. Instead, we got employees who click through content just to make the notifications stop. To fix engagement, we must stop designing for children and start designing for the adult brain.