SHIFT's eLearning Blog

Our blog provides the best practices, tips, and inspiration for corporate training, instructional design, eLearning and mLearning.

To visit the Spanish blog, click here
    All Posts

    An Entrepreneur’s Guide to the eLearning Industry

    To many, the entrepreneurial lifestyle is unendingly alluring. Boasting authority, prestige, and nearly limitless potential, successful entrepreneurs seem to have it all. Yet, before you can decide to become an entrepreneur, you should have an idea of the type of business you will build and manage. Fortunately, we have an awesome business idea for you already: eLearning.

    Thanks to the convenience and effectiveness of online courses, the eLearning industry has exploded in popularity in recent years. More people than ever are looking to better themselves through online training, so entrepreneurs in this field will find an ever-growing audience of excited and engaged consumers. However, before you jump into eLearning with both feet, you should learn a bit more about the past, present, and future of the industry.

    What is eLearning?

    At its most basic, eLearning is education through electronic devices. In recent years, eLearning has come to mean education accessed digitally outside traditional schools, though some eLearning courses are a mix of in-person and online classrooms. Though accessed through computers, eLearning classes aren’t entirely disparate from conventional classes: They may include lectures, reading assignments, projects, participation requirements, quizzes, and exams, just as most students expect.

    However, eLearning does provide more options, regarding teaching styles, scheduling, subject matter, and even tuition price, potentially giving online students greater opportunities to succeed. Indeed, the greater availability of eLearning might allow education and training to reach the masses.

    Read more: eLearning Jargon Explained: 5 Terms Every Newbie Needs to Know

    How Does eLearning Generate Profit?

    There are different styles of eLearning businesses. Perhaps the most popular eLearning institution functions not dissimilarly from a typical university: Students apply for programs, pay tuition, and graduate with appropriate degrees.

    In fact, many universities are moving their advanced degree programs online to eLearning systems, so you could learn more about eLearning and entrepreneurship by engaging in one of the top online MBA programs.

    However, in recent years, another type of eLearning business has gained popularity: the MOOC. Massive Open Online Courses are tuition-less and nearly limitless, so students can enroll in as many MOOCs as they want without worrying about credit-hour maximums. MOOCs are rarely part of degree programs, so they lack the grading structure and attendance requirements of other traditional and eLearning methods. 

    Yet, instead of being completely free-of-charge, MOOCs function like freemium services; students can access basic courses for free, but earning certificates, taking advanced exams, or using personalized services requires payment. 

    How Has eLearning Grown?

    Though some form of eLearning has existed since computers first appeared in homes, the industry in earnest dates back to just after the millennium. Even then, systems hardly started gaining traction until about a decade ago - but since then, growth has been explosive. 

    Initially, eLearning targeted adult learners looking for simple training programs, but as mentioned above, these days nearly all students can find online courses appropriate for their academic or career interests. What’s more, eLearning has expanded to new technologies, moving beyond desktop computers to become mobile-capable.

    ELearning’s growth is perhaps most obvious in its increases in revenue. In 2009, the industry was worth roughly $27 billion; in 2014, that became over $50 billion, and just a few months into 2017, eLearning is valued at well over $110 billion. Still, the industry continues to grow, offering outstanding opportunities for entrepreneurs.

    Check out more eLearning stats here: Facts and Stats That Reveal The Power Of eLearning [Infographic]

    What Opportunities Exist for Entrepreneurs in eLearning?

    The novelty and flexibility of eLearning make the industry prime grounds for building a business. Depending on your interests and expertise, you can focus your entrepreneurial efforts on any of several aspects of eLearning, such as:

    • Course and program design and development by using an authoring tool 
    • Instructor management
    • Student support

    Your eLearning business might target niches of specific learners, such as disabled teens or federal employees. You might improve eLearning functionality on increasingly futuristic tech devices, such as VR machines, wearables, or any item in the internet of things. You might build eLearning systems for social learning, including mentoring and tutoring. The possibilities are nearly endless for entrepreneurship in eLearning.

    How Do You Succeed in eLearning?

    Fortunately, as with other web-based businesses, eLearning businesses are somewhat easier to manage thanks to a wealth of online tools for marketing, data-collecting, reporting, and expanding. However, an eLearning business remains a business nonetheless, so success is built on sound business practices and calculated risks. Smart business plans, strong networks, sufficient funding, and savvy decision-making will help you succeed in this industry.

    eLearning Toolkit


    Tiffany Rowe
    Tiffany Rowe
    Tiffany is a leader in marketing authority, she assists Seek Visibility and our clients in contributing resourceful content throughout the web. Tiffany prides herself in her ability to create and provide high quality content that audiences find valuable. She also enjoys connecting with other bloggers and collaborating for exclusive content in various niches. With many years of experience, Tiffany has found herself more passionate than ever to continue developing content and relationship across multiple platforms and audiences.

    Related Posts

    5 Rules for Future-Proofing Your eLearning Courses

    Do you feel overwhelmed by how quickly job market demands change and how seemingly slow traditional training methods are to adapt? Are you frustrated by spending months developing eLearning courses, only to find yourself updating them shortly after due to rapid shifts in professional needs? Do you notice that existing courses no longer capture your team's attention or interest, losing their effectiveness almost immediately? If these questions resonate with you, know that you're not alone. Most leaders in organizational development and learning share these concerns and are looking for effective solutions.

    Maximizing Retention: Strategies to Make Your eLearning Courses Memorable

    Have you ever wondered why some information sticks with us long after we've learned it, while other details seem to disappear almost as soon as we hear them? It's a curious aspect of our memory that can be both fascinating and, at times, frustrating. Consider this: You've just completed an online course, feeling confident in your grasp of the material, only to discover that much of what you learned seems to evaporate in the days that follow. This phenomenon is all too familiar to many of us, and it presents a unique challenge for those of us in the field of Learning & Development (L&D) and eLearning content creation. Our goal is to create courses that not only engage learners but also ensure that the information sticks.

    5 Essential Content Creation Tips For eLearning Success

    So, you've been handed the exciting task of creating an eLearning course. Now what? Let us help you get with it and nail each aspect of the content development process. You might be wondering, "Is there a magic formula for crafting eLearning content that's both relevant and captivating?" Well, the truth is, each project is a unique beast because of a bunch of factors like the size of your team, how much content you need to produce, what the subject is, the best way to deliver that content, how much your audience already knows, and of course, your business objectives. These elements all play a huge role in shaping your course's direction.