SHIFT's eLearning Blog

Our blog provides the best practices, tips, and inspiration for corporate training, instructional design, eLearning and mLearning.

To visit the Spanish blog, click here

SHIFT Wins Silver Brandon Hall Learning Technology Award

Read More →

    All Posts

    SHIFT Wins Silver Brandon Hall Learning Technology Award

    describe the image

    SHIFT a leader in innovative in the eLearning environment, won a coveted Brandon Hall Silver award for excellence in the Technology for Testing or Learning Evaluation category.

    SHIFT’S win was announced on January 25, 2012. The winners are listed at Brandon Hall's Website.

    "For the third straight year SHIFT wins a Brandon Hall Award.  In categories as diverse as Rich Media Authoring, Rapid Authoring, Testing and Evaluation and this year, for SHIFT's Game Engine.  All these 6 awards won for one eLearning authoring tool.  Testimony of the flexibility and breadth of SHIFT's capabilities." Said Randolf Kissling, CEO of Aura Interactiva, the developers of SHIFT.

    The Brandon Hall Excellence in Learning Technology Awards are presented by Brandon Hall Group, a leading research firm in training and development. The Learning Technology Awards program showcases innovations in the products in the marketplace for creating and managing learning, talent, and performance.

    "2011 provided us with a unique viewpoint of how organizations are driving business results and performance improvement through technology. This was the year in which technology providers and their clients have been able to transform the power of mobile, social, talent, learning, sales and marketing technologies, with proven, validated results. Most impressive to our judges was an underlying theme around collaborative relationships, a deep understanding of client needs and how technology can be leveraged to create opportunities and operating efficiencies for organizations of all sizes.  I am proud to announce these first-rate solution providers as award winners in the most competitive year yet" said Mike Cooke, CEO of Brandon Hall Group.

    About SHIFT

    SHIFT is used by organizations that need to get more eLearning done, faster and more efficiently.  SHIFT is an award winning authoring system that has the necessary elements to empower a user to create rich, interactive courses, with no technical knowledge, rapidly.  By using SHIFT, the user has access to all the necessary elements to create an effective and great looking course anywhere at any time. Automated, smart interface interactions, games, simulations, media recording, and scenario builders, available in one integrated package. SHIFT allows for specialization of labor, collaboration, review, update and content reutilization that will make large eLearning development teams dramatically more effective and more productive.

    About Brandon Hall Group

    Having worked with more than 10,000 clients globally and after 20 years of delivering world-class solutions, Brandon Hall Group is the preeminent research and analyst organization focused on developing research-driven solutions to drive organizational performance for emerging and large organizations.  Brandon Hall Group has an extensive repository of thought leadership, research, data and expertise in Learning and Development, Talent Management, Sales Effectiveness, Marketing Impact, and Executive Management. For more information visit: (www.brandonhall.com)
    Karla Gutierrez
    Karla Gutierrez
    Karla is an Inbound Marketer @Aura Interactiva, the developers of SHIFT. ES:Karla is an Inbound Marketer @Aura Interactiva, the developers of SHIFT.

    Subscribe and Get The Latest News

    Lists by Topic

    see all

    Related Posts

    The Ultimate Game Level: Why Adaptive Learning Software Beats a Static Leaderboard

    Let’s rip the band-aid off: Leaderboards are the "participation trophies" of corporate training. Sure, they work for the top 5% of your hyper-competitive salespeople. But for the other 95% of your workforce? A leaderboard isn't motivating. It’s a public reminder that they are "losing." Once an employee realizes they can’t crack the Top 10, they check out. Game over. If you want to create a true addiction to learning, the kind that keeps gamers glued to screens for hours, you don’t need a scoreboard. You need Flow. Video games are addictive because they adapt to the player. Level 1 is easy. Level 50 is brutal. If the game stayed at "Level 1" difficulty forever, you’d get bored and quit. If it started at "Level 50," you’d get frustrated and quit. This is where traditional eLearning fails, and where adaptive learning software changes the game entirely.

    How the Hook Model Turns Gamification into High-Performance Habits

    We all know the feeling: You open an app "just for a second," and suddenly 20 minutes have passed. You were engaged, focused, and maybe even enjoying yourself. Now, imagine if your employees felt that way about your corporate gamification strategy. For too long, L&D has treated gamification as a visual layer, slapping a leaderboard on a PDF and calling it a day. But true gamification isn’t about points; it’s about psychology. It’s about creating a "Learning Loop" that feels natural, rewarding, and yes, habit-forming. To move beyond superficial badges, we need to look at the engine behind the world’s most engaging apps: Nir Eyal’s Hook Model. Here is how you can use this 4-step framework to build a gamification strategy that drives real performance.

    Why Badges Don't Work: The Psychology of Addictive Corporate Training

    Let’s be honest: Your top sales executive doesn’t care about a digital "Gold Star" for finishing a compliance video. They don’t want a "Subject Matter Ninja" badge for clicking Next fifty times. If your corporate gamification strategy relies entirely on leaderboards and stickers, you aren't gamifying learning—you’re patronizing your workforce. For years, the L&D industry has confused "gamification" with "decoration." We took boring, static slides and plastered points on top of them, expecting engagement numbers to skyrocket. Instead, we got employees who click through content just to make the notifications stop. To fix engagement, we must stop designing for children and start designing for the adult brain.

    We combine best-in class technology, strategy and future-proof business solutions to bring your content to life, faster!
    Technologies
    Solutions
    Company

    © Copyright 2026 Aura Interactiva