SHIFT's eLearning Blog

Our blog provides the best practices, tips, and inspiration for corporate training, instructional design, eLearning and mLearning.

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    Making the First Impression Count in eLearning [Cheat Sheet]

    eLearning professionals are often over-confident about a course’s ability to capture an audience’s attention and engage users with its content. By conducting a simple “reflection” test before publishing, like the famous Blink Test or Eyeball Test, can make a great difference to ensuring an effective eLearning course.

    What Is the Blink Test?

    The Blink Test is traditionally applied to webpages: when users land on a website, they will decide within three to five seconds whether they want to stay and see what the site has to offer, or whether they should just leave and find similar information elsewhere. However, the same principle is equally relevant to eLearning courses.

    It only takes a learner three to five seconds to judge the value of an eLearning screen. For a screen to pass the test, the learner will immediately understand its purpose. In the case a screen fails, there may be too much information for users to process in such a short time. However, if the user still struggles to comprehend the screen after more than five seconds, the screen is probably overly confusing and requires a complete redesign.

    Therefore, eLearning designers have a distinctive challenge in front of them. They must constantly implement new ways to engage learners within that short period or else face them leaving towards the next big thing. Bottom-line: There's no second chance to make a first impression. 

    Here are a few ways to makes sure you improve your course's ability to make that unique first impression: 

      first impressions eLearning

    1. Apply Visual Hierarchy.

    Visual hierarchy is fundamental to any graphic design. The concept works by organizing content and design elements to communicate priority and visually guide learners; for instance, it shows users what to focus on first, how to move through the content, and how to process information.

    Screens taking advantage of visual hierarchy are better at communicating information and easier to scan, both of which lead to a more effective eLearning course. To utilize the technique, eLearning designers need to highlight the most important information in a screen to ensure learners know where to focus after just a glance. Designers can achieve this by using tools such as size, color, alignment, contrast, repetition, proximity, and whitespace. 

    eLearning design

    2. Dress Your Course to Impress.

    When creating an effective eLearning course, aesthetics are essential as they lead to a more memorable experience. Obviously, an attractive screen is more likely to pass The Blink Test than a poorly designed screen with cliche images. Truth is people tend to ignore cluttered and boring design. They gravitate, instead, to one that’s aesthetically pleasing. With 94% of people saying first impressions are design-related, make sure every screen in course is eye-catching. eLearning professionals can best achieve this by being bold and meaningful and using high-quality graphics that form a center point for each slide.

    Learners should understand a screen instantly. eLearning professionals can aid this by focusing on elements such as colors, shapes, and high-quality graphics to make screens more visually appealing while, at the same time, omitting everything that does has no relevance to main message. This will ensure the central meaning of a screen shines through.

    elearning screens

    3. Improve Readability.

    Readability is an essential feature needed to pass the test. Learners should be able to read text quickly and efficiently, which means using a clear font, nothing experimental or sloppy. The choice of font for an initial screen is imperative as it represents the style and professionalism of the course to come.

    Another way to improve readability is with blocks of text. Short paragraphs, subheadings in bold, and lists all make content easier to skim and increase the likelihood that learners will absorb the information.

    Tip: 18 Tactics to Help Get Your Content Read

    eLearning design

    4. Follow the KISS Equation for Layout.

    KISS stands for Keep It Simple, Stupid! and encompasses all aspects of design. For instance, screens must be easy to navigate to allow learners to quickly find the information they most want or need. Course creators should stick to tried and tested layouts that users will instantly find familiar due to similarity with experiences users had in the past. Designers should also consider the three-click rule when planning navigation: learners ought to be able to reach any screen within the course with three clicks or less.

    Another aspect of KISS is removing clutter to improve a course’s usability. A clutter-free environment enables learners to focus on the task ahead and avoid distractions.

    eLearning design

    All of the above rules help grab learners’ attention, present the message of the course, and spark interest in users within those three vital seconds of a first glance.

     eLearning free ebook

      Free Ebook: A Quick Guide for Modern eLearning Designers
    Karla Gutierrez
    Karla Gutierrez
    Karla is an Inbound Marketer @Aura Interactiva, the developers of SHIFT. ES:Karla is an Inbound Marketer @Aura Interactiva, the developers of SHIFT.

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    4 Types of Immersive Scenarios: When and How to Use Them in eLearning

    In the digital age where information is just a click away and training has become accessible thanks to online platforms, eLearning has emerged as a pivotal tool. But with a vast array of resources and methodologies, what sets an effective eLearning course apart from one that simply goes unnoticed? One of the distinguishing strategies is the use of immersive scenarios. These aren't just visual embellishments or interactive add-ons to make a course more engaging. In truth, they're foundational training tools with the potential to transport learners into environments mirroring their actual work settings, enabling them to learn from experience and practice. Especially in corporate training, the ability of a scenario to mimic real-world work situations can bridge the gap between theoretical learning and applied knowledge. However, like any tool, eLearning scenarios shouldn't be used haphazardly. It's more than just including them because they look flashy or are trendy. Each scenario type has a purpose, an ideal context, and specific features making them apt for certain topics or audiences. Deliberate and purposeful use of these scenarios can elevate an eLearning course from merely informative to a transformative learning experience. This article isn’t just an overview of the various types of scenarios that can be integrated into an eLearning course. It’s a guide to understanding when, how, and why to use each one. Through descriptions, examples, and practical advice, we’ll dive deep into what makes scenarios so potent and how they can be the key to unlocking online learning's true potential.

    5 Reasons Why Your eLearning Programs Aren’t Working

    Ever found yourself standing at the crossroads of ambition and reality, particularly when it comes to eLearning? You took that leap of faith, fueled by the latest buzz or perhaps a compelling article you chanced upon, and decided to introduce eLearning in your organization. But, instead of the applause and triumphant results you envisioned, there was a whisper of disappointment and a lingering question: “Why isn’t this working?” Let’s get one thing straight: eLearning isn’t just a trendy box to check off or a badge to wear. It’s a strategic, potentially transformative tool that, when wielded correctly, can revolutionize how your team learns and grows. But if you're feeling a tad disheartened, thinking you've bitten off more than you can chew, fret not! We're here to demystify the maze of eLearning. If you’ve been looking at your program, scratching your head and feeling a tad helpless, you're in the right place. Let’s dive into the heart of the matter and explore the reasons why your eLearning programs might be missing the mark.

    Are Your eLearning Courses Achieving Behavioral Change?

    Have you ever noticed how often employees sit through mandatory courses, but once it's over, nothing really changes? I bet we've all seen it – folks diligently taking notes but then... nada. No change in behavior, no improvement in work. Here's the thing: just ticking off a training box isn't enough. If there's no real goal or follow-up, it's like tossing our investment into the wind. Before diving into designing a course, let's pause and ask: What's our endgame? Hoping for a safer workspace? A boost in sales? Stellar customer service? If our courses aren't aimed at making tangible changes in performance and results, we're kind of just spinning our wheels. Here's a nugget of truth: Even if you have the snazziest, most engaging course materials, it won't matter much if it doesn’t spur any change in behavior. And sometimes, piling on more information isn't the solution. Many times, our teams know what to do; they just need a compelling why to actually do it.