SHIFT's eLearning Blog

Our blog provides the best practices, tips, and inspiration for corporate training, instructional design, eLearning and mLearning.

All Posts

Be Ready! Millennials Are Calling the Shots in the eLearning Industry


Whether you are a training manager, learning & talent development consultant or an eLearning designer, it is now time to take a fresh look at your audience. They have changed! The Millennials are everywhere, and they make up the lion's share of your audience.


What is the millennial generation?

The Millennial generation or Generation Y is made up of people who were born between 1982 and 2000. They were born into technology and grew up tinkering with gadgets and video games. They prefer to express themselves in 140 characters instead of writing an email. They think and learn differently than the Baby Boomers. So it is no wonder that you have to revamp your training to catch their attention, hook them, and make them come back for more. 

B4_Why-Millenials-MatterT

Here're the main characteristics of the typical Millennial learner:

Tech-Savvy

Millenials know more about and have handled more technology than the average Baby Boomer. So you cannot win over the typical Millennial by dishing out trashy content packaged attractively (you think so) behind a façade of snazzy graphics and glitzy digital effects.

Being online and accustomed to communicating via social media, the typical Millennial craves engagement. He or she doesn't like being talked down to. You have to create courses that talk to him or her and provide ample opportunities for interaction.

BYOD Lifestyle and Hyper-connected

Millenials are social and mobile people. They have an 18-hours-a-day-consuming-content culture. They are always on and they expect to be able to work anywhere at any time and on any device. So, making sure learners can access your training anytime and anywhere is fundamental. These learners don't want more lengthy lectures or rigid schedules. 

Desire to Explore and Gain Lifelong Learning

Millenials are past their high school and college days when learning was all about attending long and tedious (read: yawn-inducing) one-way lectures. Millennials want to go on adventures. Give those to them through your courses, and you’ll have them come back for more. Create eLearning courses that not only hook them but also let them interact and explore.

Seek Instant Gratification 

This is one of your biggest challenges when you have to create an eLearning course for the Millennials. Millennials want relevant content and fast. They want to take only those courses that provide value and help them enhance their workplace skills. Be assured that your course will be under scanner the moment they are inside it. If you cannot hook them with meaningful content or convince them of the relevance of your course, be prepared to lose them.

Want Continous Feedback

Since childhood, millennials have been congratulated for their efforts and receive individualized attention. Therefore, effective eLearning courses should provide feedback to learners regularly about their progress, what they have mastered, and if they have met certain goals. Providing continuous SMART feedback will motivate learners as they progress through the course. 

 


 

So, Why Should Learning and Development Professionals Care?

  • The Millennials are set to become the biggest workforce in the United States by 2025. They will make up a whopping 75 percent of the workforce, which is more than 50 million. Your training programs HAVE to get the nod from them.
  • The Millennials tend to advance up the corporate ladder faster than their predecessors. The Millennials are generally more educated and quickly assume leadership and managerial roles in the organizations they work in. So expect your courses to be commissioned, taken, and evaluated by Millennials.
  • Millennials are more achievement-oriented than the Baby Boomers. They work hard to bag their certificates, so they can move up the corporate ladder quickly. So keep churning out courses fast because your audience is hungry to learn more.
  • Millennials hop across companies more than Baby Boomers. As many as 6 in 10 Millennials change jobs in less than three years. With Baby Boomers gradually retiring, the cost of attrition—between $15,000 and $25,000—is a burden that weighs down many companies. So companies are being forced to cater to the demands of Generation Y: provide training opportunities to nurture their talents and build marketable skills that will help them advance their careers within the organization. As an eLearning professional, you have to ensure that you meet the increasingly diversified training needs of Generation Y.
  • Millennials are technology-literates. They prefer to consume digital content rather than turn the pages of a book or listen to hour-long lectures. So they matter to you because they are the biggest consumers of your products. 

    Your work is cut out. You have to not only create courses in greater numbers but have to also package them in a way that suits the distinct learning styles of the Millennials. You need to delve into their minds to know how they tick and what puts them off.


Bottom-line: Your eLearning courses should be millennial-friendly!

The Millennials are not only a generation apart from the Baby Boomers. They are also a world different from their predecessors. They have very different learning expectations and preferences, and you will have to think out-of-the-box to create eLearning courses that appeal to them.

engaging eLearning courses

Karla Gutierrez
Karla Gutierrez
Karla is an Inbound Marketer @Aura Interactiva, the developers of SHIFT. ES:Karla is an Inbound Marketer @Aura Interactiva, the developers of SHIFT.

Related Posts

How to Turn Your Employees into Lifelong Learners

A fat paycheck? Yes, but not always. The corner office within the next five years? Yes sure, but what about now? 401(k) plan. Health and dental insurance. Paid vacation. Well, these would be nice. What do you think is the single biggest factor that motivates employees to recommend their company as THE place to work for young, ambitious people? According to Bersin by Deloitte’s research with Glassdoor, learning, and career opportunities are accorded the highest priorities by employees. Clearly, employees know that in an ever-changing and volatile workplace, there is only ONE way to make oneself indispensable. Keep growing. Keep learning. Innovate consistently. Employees have not failed to learn from the examples around them. Companies like Yahoo,  BlackBerry, Blockbuster failed to keep up with the times. The result: they continued to lag till the day when they were forced to give up. Innovation is the game-changer. It is true not only for organizations but also for individuals. This is why companies are able to lure valuable employees away from their rivals with the promise of training opportunities. As an HR or training professional, you have to keep your employees interested in working for the company by providing them with ample learning opportunities. They need to improve their skills, increase productivity, and be on top of their game, so your business can out-innovate its rivals, tide over disruptions, and respond to market changes.

  • 13 min read
  • Wed, Sep 15, 2021 @ 04:44 PM

Don't Frustrate Your Learners! 7 Rules for Creating User-Friendly eLearning

What if the secret to life existed but was locked in a box that no one could open? Well, you’d pretty much just have a box, wouldn’t you? And that is also what you have when you design an eLearning course without taking usability into consideration. It matters little how relevant information in a course might be if your audience can’t access that information. While engaging students and making sure content is entirely covered are critical parts of course success, it is just as important to go through and make sure your user interface (UI) ducks are in a row. Taking the time to go through and check for user-friendliness will help ensure that your students don’t lose out just because the course is difficult to navigate. Keep in mind that an eLearning course often isn’t a choice for most people. They are taking this because they have to and will have little patience for guesswork. Make it clear what the user needs to do in order to advance in the course. Learning is difficult enough without the added annoyance of having to hunt for what to click on.

How Usable is Your eLearning Course? Follow the 5 E’s For Best Results

Usability applies to any user interface, from a door handle to an airplane cockpit - or an eLearning course. It means, simply, how easy it is for users to get what they need out of the device. How usable your eLearning course is, is one of the most important factors that make or break your entire program. Usability is so critical in eLearning because every minute students spend learning to use the software is a minute out of their time spent learning the content. What is Usability? Usability is a measure of how well a specific user in a specific context can use a product/design to achieve a defined goal effectively, efficiently and satisfactorily.   If you are in the middle or just starting an eLearning course, before you go any further, ask yourself if you have covered the 5 E's of usability. Use these as guidelines or standards to make sure your course is as easy to use as you can make it.

  • 7 min read
  • Wed, Sep 08, 2021 @ 04:44 PM