SHIFT's eLearning Blog

Our blog provides the best practices, tips, and inspiration for corporate training, instructional design, eLearning and mLearning.

To visit the Spanish blog, click here
    All Posts

    Teach, Learn, Share: the Role of Social Media in eLearning

    In today’s fast-changing environment and fast-paced lifestyle, technology has continually enabled us to keep up. It made our daily activities faster and more efficient; trade and commerce more fluid; and communication easier despite distance, among other things.

    However, technology’s greatest impact is on knowledge and information sharing, that with just a single click, the Internet can provide you with the data you are looking for. You need to share important documents to someone a hundred miles away in an instant? There’s e-mail. Sending over huge files? Not a problem with Airdrop, or WeTransfer, or Shareit. 


    Along with revolutionizing information sharing, technology has also affected the education process. Online courses are made available, enabling those interested to learn even outside the confines of a classroom, and without the full supervision of a professor.

    Learning, as with many other aspects of our lives, is made easier by modern technology, giving it the infamous prefix “e-” to signify its inclusion to the roster of all things transformed by the Internet.

    It cannot also be denied that the emergence of social media has pervaded our lifestyles immensely, influencing the way we define our interpersonal relationships, and connect with the world. 

    Social media anchors itself on the concepts of sharing and communities. We share status updates on Facebook to let our network know what’s on our mind; share photos on Instagram to show what happens in our lives, and what we do at the moment; share thoughts in 140 characters for a glimpse of how we think or what we say.

    Social media platforms are perceived as good avenues for idea sharing and information transfer, given its conducive environment for distribution through the ‘Share’ button. Let us further examine how social media can be used in information dissemination and the learning process.

    Youtube

    YouTube’s greatest strength as an online learning resource is that it’s a free and easily accessible repository for videos.

    Videos for educational purposes are said to have various pedagogical benefits, including improved thinking through visual clues, enhanced mastery learning, and increased student engagement 

    Instructors can easily select a video-recorded talk on a relevant topic to share with his class to make the lesson more fun and interesting. They can also upload their own video content, and create YouTube playlists depending on the topic.

    Facebook

    The major advantage that Facebook has over other social media platforms is that it’s the most widely-used platform, with over two billion users daily. It is no surprise then that Facebook is home to a lot of communities, nurturing connections virtually.

    Instructors can leverage on Facebook’s encouragement of a “community” vibe in reinforcing education and learning. He or she can create an open or closed group for his or her classes; upload course contents, assignments, and tests; share relevant links; and encourage online discussions and collaboration among his students. Read more: 7 Tips To Use Facebook Groups In eLearning

    Facebook also offers an option to develop an application that will cater to your needs, while simultaneously integrating interactive features.

    Pinterest

    Pinterest’s search engine can yield thousands of educational materials from infographics to how to’s that your students can use as learning supplements.

    Infographics cut down information into bite-sized data for easier mental digestion and better memory recall. Tutorials or how to’s can serve as the practical component of abstracts and theories, allowing learners to a hands-on experience of what they have learned.

    Pinterest boards are helpful tools in organizing educational resource tools that you find online. Instead of losing time tracking down websites you’ve visited in the past, and filing bookmarked websites on a specific topic on your browser toolbar, all you have to do is Pin them into a board that houses all related data for a specific category. These Pinterest boards are also shareable, so encourage your students to share them with others.

    Hashtags

    Hashtags bring together publicly-posted and available materials (e.g. photos, videos, status, etc.) on a specific category across all social media platforms.

    The advantage of using hashtags is that it makes easier for the user to search for various content. Whether it’s on Twitter, Instagram, or Facebook, public postings with # followed by a phrase or topic you have in mind will be shown to you.

    In the Twitter platform, hashtags are also used for “meet and tweet,” where a group of people agree to meet virtually at a set time to discuss and exchange ideas via tweeting. Hashtags can be used to sort out messages tweeted or posted during the meeting time, allowing you to view them even after the discussion. 

    Google Docs

    While Google Docs is not a social media platform per se, the software easily provides for collaboration, as it allows multiple user access to documents.

    Group work will no longer be difficult. All you have to do is share the Google doc, and everyone with access can view, edit, and comment on the document simultaneously. You can also access it on mobile whenever you’re on the go.

    iTalk

    On days students would rather put more effort in listening to their instructor than in taking down notes, iTalk’s recording feature can certainly lend them fast help.

    Students can keep up with the lecture and discussion by simply capturing on audio what their teachers say. That way, they can re-listen to the lesson whenever they want to; edit the audio clip to retain only the important points of discussion; and share them with their classmates.


    These are but a few examples of how social media and technology can provide more user-friendly and intuitive methods in enhancing both the teaching and learning processes.

     eLearning Toolkit

    Laura Buckler is writer and contributor for https://essays.scholaradvisor.com/coursework/ . She has vast experience in social media, digital marketing and content writing. You can follow her on twitter.

    Laura Buckler
    Laura Buckler
    Laura Buckler is writer and contributor for https://essays.scholaradvisor.com/coursework/ . She has vast experience in social media, digital marketing and content writing.

    Related Posts

    Want Your eLearning Courses to Deliver Results? Avoid These Mistakes

    Feeling overwhelmed with AI shaking up the eLearning scene? As L&D leaders, you've been nailing it, smoothly running your training programs and adapting as tech evolves. But now, with AI's rapid rise, it's as if the game board has been flipped over. It's a common, yet dangerous assumption to think that just by integrating AI, all of our training challenges are solved. Beware—this overreliance is a trap! Here's the hard truth: AI, while transformative, is not a silver bullet. In the rush to embrace these new tools, many well-intentioned L&D leaders are making critical mistakes that could cripple the effectiveness of their eLearning initiatives. I totally get the frustration—it’s like suddenly, everyone expects you to have all the answers just because you've got the latest tech at your fingertips. But remember, it’s not all about AI. In the rush to integrate this new tech, I’ve seen too many skilled teams slip up in areas that have always been crucial—like course design, content relevance, and learner engagement. Let’s get real about these common pitfalls, ensuring you’re not just relying on AI but are also paying attention to the foundational elements of effective eLearning. This is your heads-up to keep your game tight, making sure your training programs are as powerful as ever, with or without the extra tech boost.

    The New Rules of Instructional Design in an AI-Driven World

    It’s no longer a question of whether artificial intelligence (AI) will change the way we work—it already has, and instructional design is no exception. What was once a futuristic concept is now a daily reality, reshaping how we approach learning and development at every level.

    The Future of Instructional Design in the AI Era

    Instructional design is at a crossroads. The rapid rise of AI is reshaping the field faster than many of us ever imagined, and it’s not just an incremental shift—it’s an industry-wide transformation. Entire workflows are being redefined, roles are evolving, and the expectations placed on L&D teams are skyrocketing.