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Top 4 Mobile Learning Mistakes You Should Avoid

Mobile learning is a big deaI. Every business is now focusing on mobile learning as a strategy to engage and train employees. (Find some useful stats here!)

However, as exciting as it may be, the decision to create mobile learning takes time, effort and adopting a new mindset. Embracing a mobile mindset means more than simply using mobile devices to train employees. It also means understanding the mobile behavior of your target audience and acting accordingly. 

The decision to move training from a computer monitor to a small personal screen does require repurposing efforts too. Mobile learning can be extremely effective, but it's not a given. This "on the go training dynamic" is only useful when it’s done correctly. Below is a list of four basic mistakes to avoid while designing your mobile learning course.

Also read: Embracing a Mobile Mindset for Learning and Development


Mistake #1: Prioritizing the “Shiny & New” Over The Simple

When it comes to mobile learning, many designers fail because they focus on how they will be delivering information instead of how the user’s device will receive it. If you fail to consider the context of the user’s device, little can be done to salvage your efforts.

At the end, when it comes to mobile user experiences, the details matter A LOT and can quickly get in the way of the actual learning.

New and seasoned designers alike are over eager to feature the “shiny, new” technologies that their employees are using. They forget the golden rule of instructional design: Keeping it simple! How do you do that? Glad you asked, stick to the basics:

  • Device: Mobile design will need to be based on physical properties. Because devices vary, if your budget is limited, it’ll be important to design for the smallest screen and adjust from there.
  • Content: The small screen of a smartphone allows you to focus on what is truly important. Too much text is boring and tough on the eyes. Too many images is heavy and tough on the phone.
  • Flow: Separate from the aesthetic of the design, you’ll want to make sure that the media you include aren’t too heavy. The on-the-go culture will have little patience for media-heavy screens. Devices vary in capabilities, and it’s not a risk worth taking to include large videos or graphics.

Mistake #2: Skipping Strategy

All too often, someone will decide to create mobile learning without considering exactly WHY and HOW its going to be implemented, which means it never really gets off the ground.

Don't pour resources into mobile learning without a cohesive strategy. First define your business need in detail and how mobile will help address this need. Then create a structured plan. Skipping this can lead to a lack of purpose in content and loss of trust from the student.

In simple terms, a good mlearning strategy should clearly define its target audience, its learning content and technologic architecture.

Start addressing some questions such as:

  • What do I want to accomplish with a Mobile Learning Program? 
  • What content is best suited for mobile? 
  • What devices will you support?
  • How will you track mobile learning use?
  • What will we use to measure success?
  • How will the program be sustained? Successful mobile learning programs should have established processes that can be replicated and scaled later on.

Having considered these basic questions will keep your course focused and your audience confident of their investment of time and energy in your program.

Also read: First Steps to Implementing a Mobile Learning Program

Mistake #3: Classic Copy Pasting

We have all started reading an email only to realize that it’s a mass email. Feeling jipped, we think “Oh, it’s not for me.” It’s not a nice feeling. Let’s avoid it altogether.

Let’s just state the obvious--copy and paste your existing eLearning content to your mobile course doesn’t cut it. Elearning programs are designed to be viewed at the computer screen. The fixed screen dynamic is different. Your students are on a small screen now. Text, resolutions, and features were all a carefully decided part of their experience. Tiny details won’t register and device capabilities will vary. 

Your content has to be repurposed. You’ll want to make it a simple, direct, and informative experience from the get-go. Your mobile courses require smaller chunks of information and some consideration for smaller screen size  

Note: Mobile courses should run about half the time of your average 30 minute elearning course.

Mistake #4: Completely Disregarding Your Audience

Learners will be jumping on and off your site at their convenience. There will be distractions. They may be at the airport; they may be at the doctor’s office. They may not be able to use video or hear an audio lesson. Keep these things in mind. Creating unexpected hurdles in a lesson will hurt you in the long run. 

If you do decide to include links to audios, make it a point from the beginning. That way your student isn’t caught off guard, unable to advance. If your content is relevant, the last thing you will want is to lose a student’s dedication because of a design issue.

Many of the sections of a mobile strategy will fall into place as you go. However, establishing the audience early on can set a clearer path early on. These questions may help you get started:

  • Do you have employees who work remotely? If so, what kind of training would properly address field service techs or repair techs?
  • Do you have employees that travel often? Would they benefit from being able to access training material while on an airplane or someplace remote with spotty cell access?
  • What type of devices will your learners use? When will they access it and how often?
    Be harsh when answering these questions about your audience. The last thing you’ll want is to spend time and money developing functionality on a mobile course that your target learner won’t use.

Mobile learning courses allow students or employees to catch up quickly, anytime, anywhere. Help them achieve that. Make it simple, make it clean. Make sure that everything that you’ve included is a must and nothing creates a sense of doubt. Once you’ve got these basics down, you can begin to focus on some of the funner features of your new course platform, for example, taking advantage of the social collaboration aspect that mobile can offer!

What are some of the worst mobile learning mistakes that you’ve made? Please share some of your stories with us in the Comments section below, we’d love to keep you updated on common mistakes! Please share this post if you found it helpful.

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