In recent years we have experienced great changes in the workplace. As a result, we have seen an exponential growth of e-learning in companies. In fact, according to a report by consulting firm MarketsandMarkets, the eLearning industry is expected to skyrocket from $8.4 billion by 2020 to $33.2 billion in 2025 But before digging deeper, let's discuss: What is eLearning exactly? And what are the benefits it offers to both learners and companies? Continue reading.

If you are about to start creating an eLearning course, don't just read this article and move on. Make sure you answer each of these questions so that you have a clear idea of the direction you want your course to take. The more you understand the course you are about to create the better chances it will be a successful one. These questions will guarantee : That your eLearning course design connects and resonates with your audience That your learners are receptive to the content, and That your efforts are measurable!

That you have built the course is no guarantee that learners will flock to take it. Modern workers have better things to do than take courses that do not appeal to them. So what do you have to do to appeal to your learners? You have to excite them. You have to intrigue them. You have to provide solutions to their problems. And most importantly, you have to convince them that your content will change their life for the better. How? By knowing what your learners expect from you. By knowing your learners, so you can deliver exactly what they need. By having a deeper understanding of them you can approach them like a friend and guide them like a mentor to make them change their behavior and attitudes. Have conversations with them frequently. Hear about their needs, fears, goals, interests, and expectations and figure out the next steps from there. Each conversation will make you more effective at eLearning design. "The better we know our students, and the more they know and trust that we know them, the more invested they become in their learning" - TeachThought If you know your learners, it will be worth your time as you will be more capable of:

Let's be real - as eLearning developers, we know that creating eLearning courses on topics like finance, safety training, ethics, and pharmaceutical compliance can be a real drag. The jargon-filled content can feel dry and uninspiring, and it's our responsibility to make it engaging and interesting for learners.